iNetSurvey.com

iNetSurvey Releases iNetSurvey.com - Web Site for Internet Surveys

PRINCETON, N.J., February 16, 1999 /News Release/ -- iNetSurvey, Inc., announced today the availability of its new Internet Web site, iNetSurvey.com. This new site allows Internet users to create, modify, and distribute surveys, as well as download summary tabulations and analyses of completed surveys, entirely from the Web, at no cost. New iNetSurvey.com users can register with the site at no cost. Users who require access to the raw respondent data may download the data for a fee.

iNetSurvey draws from the best practices in survey design to create an easy, flexible and powerful tool on the Web. "We believe that iNetSurvey will become the standard for low-cost Internet delivery of surveys, data, and analysis," says Jitendra Lulla, President of iNetSurvey. "We are continually updating iNetSurvey.com with new survey features and powerful analyses."

This new site now makes it possible for businesses and universities to solicit immediate feedback by conducting real-time studies such as product positioning, consumer attitudes, voter sympathies, and consumer buying habits. "Results can be analyzed immediately, providing organizations with advance market intelligence," according to Frederick Stein, professor of retail merchandising at Kent State University in Kent, OH and a iNetSurvey.com beta user. "In an era where consumer tastes, particularly in the teenaged market segments, are changing rapidly, it is vitally important that retail companies measure and respond to consumer trends in real-time."

iNetSurvey.com not only reduces the time to distribute a survey, but also reduces its cost. Anita Sands, Principal at Alternative Research, a multi-faceted research consulting company in Doylestown, PA, believes that the Internet will create avenues of study not previously feasible. "The cost of distributing surveys can severely limit what our clients can uncover about their region. With electronic distribution that factor is eliminated.Our clients are extremely excited about the opportunities that now exist with Internet-based survey studies."

Chip Schaible, category manager for Pharmacia & Upjohn, a global pharmaceutical and health care company, anticipates that iNetSurvey.com will certainly enhance, if not replace his firm's use of product focus groups. "Electronic surveys reduce our exposure to incorrect marketing decisions based on stale information. The ability to solicit immediate feedback with on-going managed surveys targeting specific demographic regions provides us with vastly improved market intelligence and product positioning."

About iNetSurvey:

iNetSurvey, Inc. is a privately held New Jersey based company dedicated to utilizing the World Wide Web for survey creation, data collection, and dissemination of analyses at low cost to businesses, universities, and research institutions. iNetSurvey manages and maintains iNetSurvey.com, as well as develops Windows software for organizations that require the ability to quickly generate and publish surveys to the Internet, intranet, or extranet.

For more information on iNetSurvey, Inc., contact John Vairo at (215) 794-4184, or visit: www.inetsurvey.com